Bryan Casella on Becoming a Successful Real Estate Agent and Coach
Bryan Casella is Team Leader and CEO of Team BC, a nationwide real estate sales team. Bryan got into real estate after leaving his professional basketball career due to injuries. To avoid a regular 9-5 job, he considered a few different paths but decided that real estate was the career he was looking for. Since getting his license 10 years ago, Bryan has built a successful nationwide real estate sales team and a YouTube channel with nearly 200K subscribers. He also has a popular podcast called Supreme Being aimed at helping people reach their highest potential, as well as a robust real estate coaching program.
We recently asked Bryan to share his insights into becoming a successful real estate agent and rental property owner.
What is your favorite part about what you do?
My favorite part about my career initially was the ability to rapidly grow, make money, and build my business based on the fruits of my own labor and effort. No ceiling, so to speak. Now, I really enjoy helping the individuals I coach and the people within my organization. It’s very fulfilling to build people from the ground up and see them achieve what they want.
What is a common myth about your job or industry?
A common myth about real estate is that it’s easy money. That’s definitely not the case, and nothing is guaranteed until the transaction closes. Finding clients, setting up meetings, getting them to commit to you, and navigating transactions is much more labor-intensive than people realize.
What do you wish you had known when you started?
I wish I had known in the beginning the importance of building yourself internally. Developing true confidence, communication skills, emotional intelligence, and the other intangibles that no one really teaches or talks about. I had to learn these things the hard way 100% on my own, and it was very, very challenging, to say the least.
What is the most crucial trait rental property owners need to possess?
I would say one of the most important things is to have systems and a process. To treat their work like a legitimate business and have it structured as such. Most people just “go with the flow” and are very disorganized, and that can cost you everything in the end.
What are some of the mistakes rental property owners make? How can they overcome them?
A few mistakes they make are not properly screening tenants, being too lenient with timelines, and also stretching themselves too thin. To screen tenants, check their credit scores, run the background check, and check their references! Do the due diligence! Being punctual with expectations and timelines, such as the day the rent is due, is key. Make sure people follow the rules and hold them to that standard. Lastly, take one property at a time. Property managers are so focused on making more money, sometimes they take on too many responsibilities and they start getting sloppy. Master one before two, two before three, etc.
What do you think the industry will look like in five years?
I think the real estate industry will continue to have technological breakthroughs in the next five years and that alone will weed out the part-time and rookie investors. Technology has forced us to step our game up, and only the strong will survive. Real estate as an asset will always be in demand and the market will continue to move, regardless of temporary conditions.
What would you advise first-time landlords?
First-time landlords should definitely hire property management. Leave it to the professionals. If you REALLY want to do it yourself, at least temporarily hire a company first to learn the ins and outs and get comfortable.
Can you share your top three book recommendations for our audience?
- The Millionaire Real Estate Investor by Gary Keller
- Creative Cash by Bill Ham
- How to Develop a Six-Figure Income in Real Estate by Mike Ferry
Where can our audience find you online?
Or just type Bryan Casella in the search bar and you should find me easily.
Is there anything else you want to tell the audience but haven't had the chance to?
Whether it’s this or anything else, be sure to give it your 100% focused effort and attention. The ones who rise to the top have the best people around them, learn from the best, and execute at the highest levels. Take the blueprint and execute!
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