A native of San Diego, Jeff Discher knows the Southern California real estate market. He got his start at One Source Realty, where he was ranked in the top 20 out of more than 500 agents. He now practices at Canter Brokerage and opened Discher Real Estate Group, where, along with his partners, Jeff brings a winning attitude and success for his clients.
We had the opportunity to ask Jeff about his journey becoming a successful real estate entrepreneur, and as well as any advice to those who are just getting their start in the real estate world.
Tell us how you got into this line of work. What’s your backstory?
I bought my first condo when I was 22 years old and I started to see the benefits of owning real estate. I was a personal trainer in 2004 and one of my clients said I should get my real estate license because I was sending him so many referrals. I started studying on the weekends and after work and received my license in 2004.
Is there anything you wish you had known when you were just starting out?
That it doesn’t get easier. This is an eat-what-you-kill business. You’re only as good as your last deal. There are peaks and valleys in this career. There are market cycles. You must be a lifelong learner and constantly be sharpening your skills. Getting a really good mentor or coach when you start will save you time and money.
What would you say is your favorite part about working in real estate?
The freedom. Also, the multiple facets of real estate that allow me to help people, build homes, invest, etc. I also run a team, so I get to teach people how to become the best versions of themselves.
What is a common myth about working as a real estate agent?
That it is easy. That you just drive around and show mansions in your BMW and attend happy hours while collecting large paychecks. There’s also the “used car salesman” stigma that follows us realtors around. I get it. It only takes a few hundred dollars and a couple tests to become a realtor. So, we have a bunch of uneducated people that are in the industry for the wrong reasons. That’s why I always tell people to Google their realtor. It can say a lot.
What will the real estate industry look like in five years?
Five years is a long time with the way technology is accelerating. It will be more about the experience than the purchase. If there still are realtors, they must go above and beyond just passing the test and selling. Many more skills will be required. They must be professionals and not weekend-warrior or part-time agents.
What do you think is the most important trait a real estate investor needs to have?
Tenacity, grit, and the ability to keep going even when it feels like nothing is working. Must be a lifelong learner. Must be a networker and not scared to talk to people. Systems are a must.
Have any advice for new real estate investors?
Don’t rush your deals. Even if you haven’t found one for months. Remain patient. The wrong deal could ruin your plan and be your last deal. Learn as much as possible about a deal before making final decisions.
What are your top three book recommendations for those interested in real estate?
My book, 6 Figures in 12 Months
The Compound Effect by Darren Hardy
The MIllion Dollar Real Estate Agent by Gary Keller
Where can our readers find you online for more information and inspiration?
Instagram: isellrealestate
Facebook: Jeff Discher
YouTube: Jeff Discher
Is there anything else you want to tell our readers?
It’s all about discipline. Read and learn as much as possible. Establish a winning morning routine. Take care of your health and eat well. Drink a lot of water. Write down your goals. Results don’t happen in a month, or two, or three. You need to make this career part of who you are. You can’t be just interested — you must be committed and obsessed.
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