Listing Rental Property: 7 Steps To Attract More Tenants

Learn how to effectively attract tenants in your rental property listings with this comprehensive guide.

By
Nichole Stohler
|
Last Updated
December 15, 2023
Listing Rental Property: 7 Steps To Attract More Tenants

Sick of slow turnovers and vacant units draining your rental revenue? We hear you. As experienced landlords, we know firsthand how frustrating — and costly — lacking leads can be.

What if you could fill vacancies faster without dropping your rates and get applications as soon as listings go live? The solution lies in marketing magic. Yes, even rentals need great marketing.

Take it from us, the right listing strategy makes all the difference. Use tactics that highlight your property’s shine while filtering for qualified tenants. We’re talking beautiful photos, compelling descriptions that sell a lifestyle, and effective screening to block time wasters.

Intrigued about renting faster and more profitably? We’ll walk you through the landlord-approved playbook to showcase your assets irresistibly. Read on to transform listings from drab to fab and watch applicants roll in!

How to list your property

Ready to showcase your rental property attractively and fill vacancies faster? We’ll walk you through key steps to create compelling listings that highlight uniqueness and draw in qualified tenants quickly.

1. Choose the best rental listing platform

Choosing the right rental listing sites and platforms when listing your rental property online is the first step to take. With so many options out there, how do you decide? Here are the key factors we recommend keeping top of mind:

  • Wide audience reach: Make sure the site has a wide reach, appealing to many renters. More eyeballs means more leads pouring in to fill your vacancy. Platforms like Zillow, Trulia, and Facebook Marketplace tend to have the largest audiences.
  • User-friendly interface: You also want clean, simple tools to create listings easily. Complicated interfaces create headaches, not rent checks. Look for someplace that lets you set up listings fast with just a few clicks.
  • Listing customization: Check if the platform allows you to highlight your property’s various features, like your gorgeous granite countertops and sprawling backyard, with a slideshow of photos. Share must-know amenities like garage parking or central A/C in the description to attract renters.
  • Communication tools: Verify if the platform provides effective communication tools like messaging systems or chatbots for easy connection with potential renters.
  • Cost-effectiveness: Evaluate the platform's pricing structure, considering upfront fees or commission-based models. Pick an affordable option that gives you the most value without breaking the bank. With the right match, filling vacancies can be profitable and painless.

2. Capture tenants' attention with an engaging title

Create an engaging title for your property listing to capture tenants' attention and stand out from the competition. The title is the first thing potential renters see, so it must be attention-grabbing and descriptive. Here are some tips to make your title stand out:

  • Highlight unique selling points: Emphasize what makes your property special in the title. For example, if you have a stunning view, use a title like "Breathtaking Oceanfront Condo with Panoramic Views."
  • Emphasize location: Include the location in the title to attract more interest. For instance, if your property is in a desirable neighborhood, use a title like "Charming Brownstone Apartment in Downtown."
  • Mention amenities: Highlight important amenities that appeal to potential tenants. For example, if your property has a pool, gym, or parking facilities, mention them in the title. An example could be "Luxurious Penthouse with Resort-style Pool and Fitness Center."
  • Use descriptive words: Opt for words that create a visual image and evoke emotion. Words like "stunning," "cozy," or "modern" can help paint a picture of your property. For instance, "Stylish Loft with Floor-to-Ceiling Windows and City Views."
  • Keep it concise: Include relevant property details, but keep the title concise and memorable. Aim for around 5-10 words.

3. Craft a compelling property description

With renters reviewing your listing, now is your chance to spotlight exactly why your property is the ultimate choice. Use these tenant-tested tips to make your property shine:

  • Start with an attention-grabbing opening: Begin your description with a captivating introduction to capture the reader's attention. You can use descriptive language or pose a question to pique their curiosity. An example could be:
    "Escape the hustle and bustle without going far — an oasis awaits in this recently updated 2 bedroom bungalow just minutes from downtown. Could this thoughtfully designed urban retreat be your next rental home?"
  • Describe the layout and room details: Summarize the property's layout, including the number of bedrooms, bathrooms, and any additional rooms, like a home office or den.
  • List amenities: Highlight your property's conveniences, whether it be a swimming pool and fitness center, in-unit laundry, or private parking.
  • Discuss the surrounding neighborhood: Include nearby attractions, schools, parks, shopping centers, and transportation options. This helps prospective tenants envision the lifestyle they could enjoy in your property.

4. Establish clear expectations for your rental process

Establish clear expectations for your rental process for a smooth and transparent experience for you and potential tenants. Save time, avoid misunderstandings, and attract qualified applicants by including the following in your listing:

  • Rent price and terms: Clearly state the monthly rent price and lease duration in your listing. Be specific about whether the landlord or the tenant pays utilities.
  • Documentation required: Give prospective tenants a list of necessary documents for the property application. This may include proof of income, references, ID, and a completed rental application form.
  • Application process: Provide a detailed description of how potential tenants can apply, the screening process, any required fees or security deposits, and the application review timeline.
  • Pet policy: Share your rules for pets in the listing. Mention whether pets are allowed, breed or size restrictions, and additional fees or deposits.

5. Determine your rental rate

Setting your rental rate requires finding the sweet spot between profitability and demand. Set your rent too high, and units sit vacant longer. But if you price it too low, you leave money on the table. Here are some guidelines to help determine your rental rate:

  • Research comparable properties: Research similar properties in your area currently available for rent. Consider sizes, amenities, and locations to gauge market rental rates.
  • Consider location: It greatly impacts rental value. Properties in sought-after neighborhoods or near public transportation, schools, and shopping centers tend to command higher rates.
  • Evaluate property features: Consider unique features and amenities. Desirable characteristics like updated appliances, modern finishes, or extra amenities can justify a higher rental rate.
  • Consider operating expenses: Calculate your mortgage payments, property taxes, insurance, maintenance, and property manager fees. Make sure your rental rate covers these expenses while providing a reasonable return on investment.
  • Consider market demand: Price your rental competitively by assessing the rental unit demand in your area. If the market has limited rentals, you can set a slightly higher rate.
  • Consider seasonal variations:  Rental demand and rates may differ based on the time of year. Account for seasonal fluctuations in rental prices and adjust rates accordingly.

6. Include high-quality photos

Include high-quality photos to create a visually appealing listing that gets the attention of potential tenants. Photos help to showcase your property's unique features and charm and increase its appeal.

Ready to shine a spotlight on your property? Follow these photography tips:

  • Proper lighting: Use natural light for high-quality photos. Open curtains to maximize light and avoid flash for a more natural look.
  • Declutter and stage: Clean and tidy the space. Remove distractions and unnecessary furniture, and arrange decor to showcase functionality.
  • Include a variety of photos: Provide a comprehensive view. Use wide-angle shots, close-ups, and different angles to showcase the property.

7. Promote your listing

After you list a property for rent on the platform of your choice, there's more you can do to attract potential renters. You'll reach a wider audience by leveraging additional marketing channels like:

  • Social media: Use platforms like Facebook, Instagram, and Twitter to display your property. Add relevant hashtags and location tags for better discoverability.
  • Create a property website: Make a dedicated site for your property. Provide detailed info, extra photos, and a virtual tour if possible. Include clear contact details and a call to action.
  • Tap into local networks: Contact local real estate agents, property management companies, and relocation services to share details about your property. They might have clients or contacts looking for rentals in your area.
  • Display yard signs or flyers: Put up attention-grabbing signs or flyers in front of your property or busy areas. Include your contact info and a description of key features.
  • Collaborate with local businesses: Partner with nearby coffee shops, restaurants, or community centers to display information about your property. Provide business cards for interested individuals.

Rental house listing

Using the right strategies to list your rental property can help you find qualified tenants and maximize your rental income

Implementing our recommendation checklist helps best position your rental listing. The result? Less vacancy time and more rental revenue. Ready to list your property effectively and fill spaces faster? Now you have the blueprint.

Listing rental property FAQs

How often should I update my rental property listing?

Keep your rental property listing updated regularly.  Remove or mark as rented any rental listings that are no longer available, and review and revise the listing periodically to make sure that the information remains accurate and appealing.

Are there any legal obligations or regulations that I need to consider when listing a rental property?

Yes, you must be aware of local, state, and federal laws governing rental properties. These may include fair housing laws, safety regulations, and requirements for security deposits, lease agreements, and property maintenance. Consult with legal professionals to make sure you comply with all applicable regulations.

Is it advisable to hire a property management company to help with listing and tenant management?

Hiring a property management company can help landlords with multiple properties or those who prefer a hands-off approach. Property managers can handle listings, tenant screenings, and day-to-day property management tasks.

Nichole Stohler

Nichole co-founded Gateway Private Equity Group, with a history of investments in single-family and multi-family properties, and now a specialization in hotel real estate investments. She is also the creator of NicsGuide.com, a blog dedicated to real estate investing.

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