Exploring the Rental Market: What to Look for in a Rental Property

This article outlines the critical factors that influence the profitability and viability of rental properties, from evaluating local property taxes to understanding neighborhood dynamics. Whether you're a seasoned investor or just starting out, these insights are invaluable for making informed decisions in the dynamic real estate market.

Katie McCann
Last Updated
December 26, 2023
Exploring the Rental Market: What to Look for in a Rental Property

In the ever-changing world of real estate, did you know that median rent in major US metros soared to $1,781 in 2022? This represents a significant 18% increase from the previous year, highlighting a rapidly evolving market.

With an impressive 44 million Americans opting for rental homes, the rental landscape presents a fertile ground for astute investors. This massive demographic, choosing to rent for various reasons, underscores a burgeoning market brimming with potential.

Navigating this profitable arena requires a keen understanding of rent trends and property valuations. With these insights at your fingertips, it's time to confidently step into the realm of rental property investment.

Let’s examine the factors that should guide your real estate decisions, ensuring that your investments are both strategic and yield high returns.

15 top tips: What to look for in a rental investment property

When considering buying a rental property as an investment, focusing on the details that impact profitability and risk is crucial. Each of the following aspects plays a vital role in your decision-making process.

1. Evaluate local property taxes

Local property taxes can significantly affect your investment property's cash flow and net operating income. To avoid surprises, research the taxes you'll be liable for and understand how they might change over time. For instance, in areas with low property taxes like Las Vegas, you might find more room in your budget for other expenses.

2. Understand the neighborhood's potential

The neighborhood dictates demand and rent prices. A neighborhood near a public transportation hub might see increased demand, affecting rental prices positively. Seek areas with growth potential, but balance this with current trends to gauge realistic outcomes.

3. Calculate potential return on investment (ROI)

Your ROI hinges on several factors, including monthly rent and annual rental income. Consider maintenance and vacancy rates to ensure accurate projections. Properties in areas with strong rental markets like some parts of Florida can offer higher ROIs.

4. Assess the risk of natural disasters

Areas prone to natural disasters like wildfires or hurricanes might require higher insurance premiums, which can erode profits. Investigate these risks thoroughly before buying homeowners insurance.

5. Research future local development plans

Future developments can enhance or detract from a property’s allure. Look for public works or commercial projects that could influence property value and reliability. A new shopping center nearby can make a property more desirable and increase its value.

6. Check the proximity of local schools

Properties near quality schools typically have higher demand. This can be a deciding factor for many tenants, potentially impacting your rental income. Properties near good schools often have higher rental rates and more stable occupancy.

7. Select the right property type

Decide on a multifamily unit or single-family home based on your property management capabilities and target tenant profile. Single-family homes might appeal to families, while multi-family units can attract more tenants, diversifying your income sources.

8. Assess crime rates and safety

Safety is a top priority for landlords and tenants. Research local crime statistics to ensure the neighborhood aligns with safety expectations and will not deter potential renters. Properties in safer neighborhoods typically attract more tenants and command higher rents.

9. Investigate rental market dynamics

Understand vacancy rates and rent prices in the area to estimate your monthly rent revenue. This information can also help you set competitive rental prices and anticipate occupancy rates.

10. Analyze the local job market

Strong employment opportunities nearby can mean a stable tenant base, as people prefer living close to work. This can lead to longer tenancy periods and less frequent turnovers. Properties near major employers or in cities with diverse job opportunities are often more attractive to renters.

11. Consider proximity to amenities

Amenities like shopping centers, parks, and public transportation can bolster a property's attractiveness and are generally more appealing to renters, potentially allowing for higher rental rates.

12. Familiarize yourself with legal considerations

Local landlord-tenant laws govern rental agreements and tenant rights. Know these laws to navigate your responsibilities effectively. For example, in Washington, you don't need a rental license to be a landlord, but there are specific security deposit requirements.

13. Evaluate maintenance requirements

Be aware of immediate repair needs and ongoing maintenance expenses. Older properties might offer character but also come with higher upkeep costs. The costs of getting your rental property ready for occupants should factor into your financial planning.

14. Assess tenant appeal and rentability

Consider what makes a property appealing to tenants, such as modern fixtures, exterior upgrades, or including utilities in the rent. These factors can make a rental property more attractive to potential tenants, reducing vacancy times and increasing rental income potential.

15. Estimate growth potential and resale value

Anticipate how the area's property values might evolve. A good investment should ideally appreciate over time, providing you with growth opportunities in addition to rental yield. In 2024, house prices are expected to rebound by 2.6%, especially in the Midwest.

Pros and cons of investing in rental property

Before taking the plunge on your first investment property, assess your willingness to handle the complexities of property management, your financial readiness for the initial and ongoing investment costs, and your long-term financial goals.


Real estate investing can help diversify your portfolio while offering the chance for long-term capital gains. Additionally, with long-term tenants, you'll have more predictable income and less turnover, which can reduce your costs.

  1. Steady cash flow: Rental properties can provide a consistent income, especially in high-demand areas. For example, a well-located property in a bustling city can yield a higher rental income compared to suburban areas.
  2. Property value appreciation: Over time, your investment can increase in value. In rapidly developing areas, this growth can be significant.
  3. Tax benefits: Rental property owners often benefit from deductions for mortgage interest, property taxes, and maintenance expenses.
  4. Leverage through financing: Real estate investments offer the ability to leverage your capital, allowing you to own a more valuable asset with a relatively small initial investment.


You'll need to be prepared for the responsibilities that come with being a property owner, which includes staying compliant with housing regulations.

  1. Maintenance and repairs: Regular upkeep is necessary, and unexpected repair costs can arise. For instance, replacing a roof or HVAC system can be a significant expense.
  2. Vacancy risks: Vacant properties mean lost income. Economic downturns or local market changes can lead to higher vacancy rates.
  3. Legal and regulatory responsibilities: Staying compliant with housing laws and regulations is complex, especially for first-time investors.
  4. Tenant challenges: Handling difficult tenants or disputes over issues like late payments or property damage requires time and resources.

Most profitable types of residential rental properties

When evaluating and buying rental property as a component of your investment portfolio, it's important to understand which types are likely to offer better returns.

  • Single-family homes (SFHs): This type of home attracts long-term renters looking for stability, potentially reducing vacancy rates and turnover costs. These properties can offer the balance of being high in demand and typically having low maintenance requirements. These investments are often favored by first-time investors.
  • Condominiums: As part of a community with shared amenities and services, condos can appeal to tenants seeking a low-maintenance lifestyle, often in vibrant urban areas. By investing in a condo, you capture the interest of a diverse tenant base, from young professionals to small families, which can contribute to a steady income stream.
  • Urban development areas: Properties in these locales can appreciate quickly, and the increase in desirability can translate to higher rents. However, be mindful of potentially higher taxes due to property valuation spikes.
  • Modular homes: An emerging market trend, these kinds of homes can save significantly on construction costs and time, offering a modern twist to the traditional rental market. Investing in a modular home can appeal to environmentally conscious tenants and differentiate your property from others.

As you pursue the most profitable type of income property, balance your decision to buy rental property with considerations such as local market demand, your budget for upfront and ongoing costs, and your willingness to manage tenant turnover.

Financing your real estate investment

Understanding the nuances of mortgage payments and down payments will influence your financial planning and the profitability of your real estate investment.

  • Down payment: To buy a rental property, you typically need a larger down payment than for a primary residence, usually around 15-25%. A substantial down payment could save you money in the long run by reducing the amount borrowed and thus the interest paid over the life of the mortgage.
  • Mortgage payment: Ensure the mortgage payment on an investment property is manageable and ideally covered by the rental income. If home values rise, your investment could also benefit from higher equity. Assess if the rental income will sustain the costs of the mortgage to prevent financial strain.
  • Closing costs: Don't overlook additional expenses like closing costs, which encompass various fees charged in the process of purchasing a property. Closing costs can impact your initial budget, so include them in your early calculations.
  • Saving: Before purchasing, solidify your finances by saving for unexpected repairs and maintenance issues. Having a financial cushion beyond the immediate costs can prove valuable.

To facilitate your journey into property ownership, the Ultimate Guide to Rental Property Accounting is an invaluable resource for financial planning and understanding the intricacies of real estate accounting and tax preparation.

Long-term success strategies

Keeping tenants happy long-term reduces vacancy rates and ensures a steady stream of passive income. As a property owner, actively engage with tenants and address their concerns promptly to foster a positive landlord-tenant relationship.

  • Implementing efficient rent collection methods can streamline your income. Utilize platforms that alleviate the common frustrations associated with payment processes, such as Azibo's rent collection platform, to ensure punctual payments.
  • Property management can make or break your investment. Weigh the pros and cons of professional property managers against self-management. If managing properties isn't your regular job, consider the assistance of an experienced professional. They can help maintain the property, manage tenant relationships, and often secure higher retention rates.
  • Invest in your property's maintenance. A well-maintained property not only retains value but also appeals to future long-term tenants. Keeping ahead of repairs and upgrades can also preclude costlier fixes down the line.

By prioritizing these strategies, you can build a foundation for long-term success in the rental property market.

Choosing the right investment rental property

To effectively invest in rental property, it's imperative to focus on key aspects that assure a sound decision. Evaluate property taxes, understand neighborhood potential, calculate ROI, and consider both legal and maintenance factors — success in real estate hinges on detailed research and informed decision-making.

For those seeking further assistance, Azibo provides comprehensive tools to streamline property management. By leveraging such resources, you can confidently navigate your investment journey. Ultimately, the secret to thriving in rental property investment lies in meticulous planning and strategic execution.

Rental property investing FAQs

What is the 2% rule for investment in rental properties?

The 2% rule in real estate suggests that a rental property is a good investment if the monthly rent is at least 2% of the purchase price. This rule helps many investors quickly assess a property's potential for generating income.

Should I buy a rental property with an investment partner?

Buying a rental property with a partner can be beneficial, especially if it allows for the pooling of resources and the sharing of operating expenses and responsibilities. However, you should have clear agreements and possibly enlist the help of a real estate attorney to ensure a smooth partnership.

What is the BRRRR method in rental property investment?

The BRRRR method stands for Buy, Rehab, Rent, Refinance, Repeat. It's a strategy used by real estate investors to build a portfolio of rental properties. Investors buy a property, renovate it, rent it out, refinance it to recover the renovation costs, and then repeat the process on another property.

How long does it take to make a profit on an income property?

The time it takes to make a profit on an income property can vary based on various factors, such as the property's purchase price, the cost of needed repairs, operating expenses, and rental income. Typically, with the use of profit and loss statements, investors start seeing profits after a few years, but it can be quicker with higher rental income and lower expenses.

Important Note: This post is for informational and educational purposes only. It should not be taken as legal, accounting, or tax advice, nor should it be used as a substitute for such services. Always consult your own legal, accounting, or tax counsel before taking any action based on this information.

Katie McCann

Katie is a seasoned freelance writer specializing in SEO with a passion for educating others. As she's grown her own site, she's mastered keyword research, content creation, and trend analysis. Leveraging her extensive renting experience, Katie offers unique insights into the rental property sector, producing content that connects with both landlords and tenants. Beyond SEO, her knowledge spans e-commerce and blogging, highlighting her commitment to excellence.

Other related articles

Rental rundown background image
Rental rundown hero image

Whether you’re a property owner, renter, property manager, or real estate agent, gain valuable insights, advice, and updates by joining our newsletter.

Subscriber Identity

I am a

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.